Reasons Still Choose a Digital Marketing Major in 2022?

Digital marketing has the largest share in the overall market of marketing services in the world. It keeps growing, capitalizing on technological breakthroughs and new tools and resources.

Total spending in digital marketing reached almost $380 billion in 2020. Experts project further growth that will lead to its aggregate value exceeding $800 billion by 2026.

This presents ample opportunities for students to plan for a successful professional career or a super profitable start-up. Want to know more about why it makes sense to choose a digital marketing major? What makes digital marketing so attractive? Keep reading to find out.

-      You can earn more

With a digital marketing degree, you are more likely to find a well-paid job. There are plenty of opportunities out there for a rewarding and long-term career. The sector offers a diversity of options, and it rewards innovation, creative thinking, and hard work.

 According to Payscale, you can start earning from around $50,000 and expect a progressive increase as you move up the career ladder. See how much you can expect to earn depending on your job position:


  • Senior Marketing Manager - $99,968
  • Marketing Director - $93,250
  • Digital Marketing Manager – $710,442
  • Digital Strategist - $61,430
  • Marketing Specialist - $52,612
  • eCommerce Manager - $52,780
  • SEO Manager - $76,139
  • Marketing Analyst - $56,366

 Obviously, these figures vary from company to company. The exact levels depend on your experience, qualifications, skills, and other factors. In most cases, you will be able to negotiate your remuneration and benefits package with an employer.

 The good news is that the sector offers immense opportunities for professional advancement. Your persistence, hard work, and a constant search for improvement will be rewarded. Just stay focused on your overall career goal and plan for incremental progress.

-      Enjoy flexibility

As a marketing specialist, you won’t need to opt for a 9-to-6 job in digital marketing. The advantage of digital marketing jobs is that you can choose to work remotely or go for a hybrid model to enjoy the benefits of the flexibility of telework on the one hand, and face-to-face interactions through office-based work schedules on the other.

 If you are a college student, you must know why flexibility matters. When you are inundated with college assignments, you want to have recourse to reliable and trustworthy professional writing services to help you out. That’s why students turn to academicessaypapers to get their college papers done on time, at affordable rates, and to the highest academic standards.

-      Lots of options to choose from

As noted above, digital marketing is a burgeoning industry, and it will keep growing in the foreseeable future. It is an industry with lots of choices between subsectors. With digital transformation underway, demand for various digital marketing services is likely to broaden the range further.

When the time comes to specialize in a specific area of expertise, many options are at your disposal. They include Video Production, Content Writing, e-commerce, Marketing Automation, Email Marketing, Website Development, and many more.

These developments bode well for those who pick digital marketing degrees because they will be investing in their future. Some experts predict that demand for digital marketing experts will spike so much as to lead to a shortage of skilled workforce in the labour market.

This would be cool, wouldn’t it? Do you want employers chasing you rather than the other way round? That is what happens when skilled professionals are in high demand. There will be lots of vacancies up for grabs. By choosing a digital marketing major, you make sure you stay ahead of the curve.

-      Iterative learning

Digital marketing majors offer plenty of learning opportunities. Digital marketing is a fast-changing and fast-developing sector, which means your learning curve will be steep. Constant change prompts you to engage in continuous learning and improvement.

 What is celebrated as a breakthrough today will soon become obsolete, so there is no time for complacency in this trade.

 No one appreciates the need and benefits of continuous learning more than college students. Lots of effort goes into improving students writing skills. They keep honing these skills to reach advanced levels of proficiency. Successful students also know their knowledge gaps and take steps to address them effectively.

-      Start your own company

With advanced digital marketing skills, you can consider starting your own business. One option is to go entirely online, which means you save lots of costs on office rent, some taxes, and maintenance. You can make your business more profitable by going international. There is a lot of untapped potential in international markets.

 Opportunities for scaling up your business are huge. No matter how small you start, there is always room for growth. If your business starts to grow, you can switch to a managerial role, hiring others to take care of the ongoing tasks.

 Make sure you identify your niche, define your competitive advantage, research the market for gaps, and develop a rigorous business plan.

 Alternatively, you can start as a freelance digital specialist working for established companies. This way, you don’t have to worry about company promotion. You can just focus on specific tasks, keep mastering the craft, and learn the ins and outs of the marketing industry.

Bottom Line

Digital marketing majors are one of the most popular choices among college students. This should not be surprising given the degree of influence of digital transformation on our daily lives. Digital marketing offers lots of opportunities for success, testing, and continuous learning.

 Marketing agencies and specialists are becoming increasingly dependent on digital marketing tools and resources. If you complete your studies successfully, you are up for one of the most exciting professional career



Authors Bio'-Joanne Elliot

Joanne Elliot is an entrepreneur and an experienced reviewer of digital marketing courses, programs, and tools. She has been advising college students on the advantages and disadvantages of digital marketing majors at various colleges and universities. Joanne’s articles get top ratings owing to her crisp analyses, sharp observations, and practical tips.



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